The Hungarian market has always been on the periphery of the company's operations, as it primarily focused on international shipments. The company, which is 98% export-oriented, concluded a new agreement with a partner at the end of this year, thanks to which its products will also be available on the shelves of Hungarian retailers.
The Hungarian market has always been on the periphery of the company's operations, as it primarily focused on international shipments. The company, which is 98% export-oriented, concluded a new agreement with a partner at the end of this year, thanks to which its products will also be available on the shelves of Hungarian retailers.
How one does build up an enterprise or brand in the food industry? Which tools are given us to reach innovative international and inland sources?
The HACCP food safety system has been in practice since 2002, serving food safety and traceability obligations. IFS management system was introduced in 2007. The company has its own laboratory, which forms the basis of internal quality control.
The justly famous Quick Milk, the famous flagship of the Felföldi Confectionery Company. It is perhaps the most well-known of the company's products in Hungary. Even those who do know, it would probably not have guessed how many flavours are available in this magic dipped in milk.
It is difficult to choose your favourites from a wide range of products. These products were the biggest hits at this year's ISM.
The Felföldi Confectionery Manufacturer is once again attending the ISM. The plans for the booth are already in place, with products prepared and the team traveling to the exhibition ready to depart. But the question remains: what is the Felföldi Confectionery Manufacturer showcasing at ISM this year?